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Privacy Policy

Last updated: April 2026

Who we are

LUFF is a fashion discovery app that helps you find clothing you'll love. This policy explains how we collect and use your information.

What we collect

When you use LUFF, we collect information about how you interact with the app — including items you rate, your style preferences, and standard technical data like your browser type, IP address, and the pages you visit. We do not require you to create an account or submit personal contact information to use the app.

How we use it

We use this information to generate and improve your personal style recommendations, and to understand how people use the app so we can make it better.

Affiliate links and third-party tracking

Some links in LUFF may be affiliate links. When you click through to a brand's website, a third-party tracking cookie may be placed on your device to attribute any resulting purchase. You can disable cookies in your browser settings, though this may affect how some features work.

Data sharing

We do not sell your personal data.

Your rights

You may request access to or deletion of any data we hold about you by contacting us at the number below.

Contact

For privacy questions, text (646) 481-1549.